The beggining of the $100 challenge

 From the 5 proposals that I submitted, the first proposal is the one that I will do as $100 challenge:

1^st proposal:

Selling second-hand items on OLX. OLX is a Portuguese site where we can sell second-hand items.

I think this business is able to meet the requisites of the $ 100 challenge because many people do not want or do not afford to spend the amount of money required for a new item. They do not mind to get a second hand item by a much lower cost. For those who have used items in good conditions and wants to eliminate them and earn some money, this is a good option. The estimated cost to start this business: $0.  This the proposal that I choose.

To start this project I have started shooting some schoolbooks of my son, who went to mission, and put on OLX so they can be seen by potential buyers.

I enjoy reading the book”Purple Cow, Transform Your Business by Being Remarkable” by Seth Godin :

Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. The purple cow is the kind of product, and so the product can stand, it has to be exceptional, particularly spectacular and unique. The fact that it is purple is because it is remarkable, worth’s talking about it.

Advertising campaigns in the media are no longer viable but develop an extraordinary product that promotes itself and makes people speak about it is.