Love your Customer

From my $100 challenge, I already sold two used school books of the 12^th grade to two different customers. The first book “Computer applications” was sold by $10 to a customer from Figueira da Foz. The book was sent by mail to the client that paid  the shipping costs .

The second book was “Mathematics” of the 12^th grade, and was sold by $13 to a customer that met with me to do the transaction.

I already made $23 for this challenge.

From "Defining the JetBlue Experience" by David Neeleman of the JetBlue Company:

As Neeleman said, they spent 4.5 years defining the customer experience, and they tried to put their money into things that mattered to people. Food is one example: “I have never heard a single soul say that they haven't had a good meal, and so they'll book an airline ticket”. During a year, they serve 10 million customers.” If we'd spent $5 on a meal for each customer, we'd have spent $50 million of food that wasn't appreciated. So we use humor to inform people that there won't be full meals, and we provide snacks at 17 cents apiece. We knew that televisions would be memorable. I remember one of the happiest days when we were starting JetBlue was when we found the company who installs direct TVs in planes. I wanted to give people control on an airplane. The cost of implementing the televisions was a fraction of the cost of serving full meals. Cleaning the airline was another example. And helping customers put bags away, to improve the gateway time.” I liked how they improve the customer service by serving them well.

From the entrepreneur Bud Brigham: The advice he gives to us is that we may study philosophy, or religion, or develop a core philosophy of life, in what we establish our value system to find out why we are here.

Other advice is that when we look around and see that we are surrounded by the smartest and brightest people that we are absolutely critical That You're surrounded by the most brilliant, hardworking people that you may know, but more important than that is to be surrounded with people who have similar values our, the same core of philosophy that complement us and allowing us to work together.