My Elevator Pitch, "Keys to Increasing Your Likability” by Guy Kawasaki and Suggestive Selling

From my $ 100 challenge I did my Elevator Pitch video. I think it was very important to do it because it made me stand up for my $ 100 challenge.

This week I started to put the photos of the articles in the OLX in order to sell them. Mainly, the articles are text books of my elder son that went to mission. Because he do not need them anymore I thought It would be nice to sell them and earn some money with this sell. The scholar year is just beginning and parents are always looking for  cheaper text books for their children.

From “Keys to Increasing Your Likability” by Guy Kawasaki, he explained how "likability" is a main component of a person's ability to be enchanting. In this clip, Kawasaki shares three physical keys to increasing your likability: using a great smile, dressing for a 'tie', and offering the perfect handshake.

From Suggestive Selling I learned that small acts can bring a good improvement to our business.

“The idea behind suggestive selling is that instead of trying to increase sales by finding new customers, you try to sell more to the customers you already have. Even if you don’t think of yourself as a great salesperson, you can begin practicing suggestive selling immediately by trying two simple techniques.

Up selling Items

Up selling is a way of turning an ordinary sale into a larger sale filled with more expensive or more comprehensive products or services. For example, if customers come into your store dressed in swimsuits and sandals (obviously dressed for a trip to the beach) and ask for SPF-IS sunscreen, you can up sell by showing them your selection of SPF-30 sunscreens (higher-priced items) that will likely protect them from sunburns even better than the original product they wanted to buy. If the customers are persuaded by your up selling tactic, they will buy a more expensive product and will leave the store happy with their purchase and with the help they received from you. And you’ll be happier because you will have turned a small sale into a slightly larger and more profitable sale.

Bundling Items

You can bundle items by doing one of two things: (1) combine several related products or services and try to sell them all together at a price below what the total price would be if the customer bought all of the products separately, or (2) notice that a customer wants to buy a product and then spontaneously create a group of items that would likely appeal to the customer.

For example, if while helping the customer, you learn that she and her family will be at the beach all weekend long, you might suggest that she prepare even more for the weekend by purchasing a sun-shading umbrella, some beach towels, and a pair of sunglasses as well as the sunscreen.

Or, if you anticipate that many customers will want to purchase items from your store in preparation for water destinations, you might prepare a bundle of goods in advance and then market them to customers as a great package deal. “

These both principles can be used together .